[Video] Learn How to Grow Customers at the 2015 Sales and Marketing Summit22

Guest post by Technology Services Industry Association

Want to learn how to grow your customers and accelerate revenue growth from a sales and marketing approach? Come hear TSIA’s senior vice president of membership development, René Grossrieder, present best practices for growing customers at scale at this year’s Dynamic Disruption Sales and Marketing Summit on October 9 in TSIA’s hometown of San Diego.

Growing Your Customers at Scale

With the rising trends of cloud and subscription-based SaaS offers, the role sales plays in the customer journey has seen a dramatic shift in recent years. In order to continue driving new business, sales must work together with marketing and customer support to not only continue landing new customers, but to keep them coming back.

At this event, TSIA’s René Grossrieder will be tapping into his over 25 years of experience in sales leadership for the technology industry in his session titled “Grow Your Customers: The Transformation of Sales.” In this insightful discussion, Rene will outline the organizational capabilities required for developing and encouraging internal collaboration, along with the frameworks needed to land new customers, increase the successful adoption of offers,expand sell to existing customers, and grow contract renewal potential. He will be citing examples from TSIA’s most recent book, B4B: How Technology and Big Data are Reinventing the Customer-Supplier Relationship, as well as detailing how TSIA’s LAER customer engagement model can be leveraged to increase revenue growth.

TSIA’s LAER customer engagement model focuses on landing new customers, ensuring they’re successfully adopting your offer, expanding customer contracts through cross-sell and upsell opportunities, and renewing their subscription.

About Dynamic Disruption Sales and Marketing Summit

This full day event is a unique opportunity for sales and marketing professionals to learn about the fundamental changes occurring between buyer and seller interactions at both a consumer and business level from industry leaders in an interactive atmosphere. This event will be held at the San Diego Marriott in Del Mar on October 9, 2015.

There’s still time to register for this event and learn cutting edge sales and marketing strategies from industry leaders from companies large and small, private and public.